Advertisers: stop it.

You talk yourselves out of a sale, every time you try to coerce instead of convince.

I never yield to emotional-based, irritation-based(1), slogan-based or razzle-dazzle-based advertising.

If you can’t convince them with logic,
baffle them with bull-shit.

I became (mostly) immune to such stuff shortly after 8 years of age, when I began noticing how such advertising goes and the effects it was having on the people around me. When it finally occurred to me that advertisers can lie, and do lie. I was very disappointed, and frankly, I still am.

I would say I never purchase anything from a company that deliberately lies, but that would be untruthful, as sometimes there are no suppliers for some commodities that never lie. I don’t mean the accidental, in-good-faith misstatement. I mean statements, slogans, interviews, etc, that are rigged to produce emotional reactions, rather than rational ones.

<Sigh>

The problem is not simply that you’ve convinced a person to buy something for what’s almost certainly the wrong reasons, but you may have talked them out of buying the correct thing, or something else they really need. You may have depleted their funds over something they don’t need / can’t use and now can’t buy what was needed. Things like that.

Maybe a friend now has to step in to help / rescue / repair the situation, with whatever consequences that may have. Ripples spreading out into the Universe.

These actions have larger consequences than you seem to know.

For myself, and for my students and followers, I strongly recommend, when ever possible to frequent only the highest-ethics(2) companies you can find. When you discover a company misbehaving itself, tell them about it, that you can no longer patronize them and why, most especially tell them why.

How else can your boycott serve them in any way?

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(1) Much advertising is deliberately meant to be irritating so that you will remember the brand name longer. It’s been demonstrated to be an effective (i.e., increases sales) tactic.

(2) I’m not going to define “ethics” here, but almost certainly, unless you are a student of philosophy, it does not mean what you think it does. The main-stream definition gets it confused with morals and religiosity, both of which come from outside the individual: from society, the law, your minister, your teachers, etc. Ethics comes from inside, after much self-study and practice and painful truth-seeking. In a sense, one must outgrow one’s morals in order to discover one’s ethics. But that’s a book in itself.

Categories: Business