Run screaming from any DVD / Movie that says “unrated edition.”
All it is is an attempt to get you to purchase it / stream it yet again. They add 5 minutes of benign footage, picked at random from what ever fell on the editing room floor(1) and then just publish it without re-running it by the movie ratings board.
Then they actually dare to call it “unrated edition, with never before seen footage!”
Yes, well, that follows, doesn’t it? Unrated, means, quite naturally, never before released footage, otherwise it would have been rated already by the Old Grumps at the ratings board(2). So it’s an obviosity and requires the consumer’s ignorance to even have a meaning. Which is de-meaning… to all of us.
So, don’t do it. They’re just trying to get you to buy it again, almost certainly for no actual added value. The weird thing is how many fall for this stunt.
Look instead for Director’s Cut or Director’s Edition. That will have added value, as it’s what the Director wanted to release in the first place, but was over-ridden on, usually for reasons having nothing to do with Story Telling.
Crash the Economy — stop being a Sheeple. Then all those folks will actually have to go do something constructive for a living instead of something parasitical.
Further, if this continues, it will weaken the ratings system on all movies, and there really are people who rely on a supposedly accurate rating of the movie. If the “unrated” version continues to sell or even out-sell the original, then the rating becomes worth-less than than the un-rating. That destroys an actual service to the consumer [at a time when there are fewer and fewer such] in the name of simply getting you “to buy the White Album again(3).”
Don’t you feel silly? Actually, don’t feel silly; the movie industry is who should slink away in embarrassment here(4).
(1) So to speak. We don’t actually cut film any more when editing a movie, of course, so nothing really falls to the floor, but that’s where the expression comes from. Film, scissors, floors, gravity, etc.
(2) So to speak. They’re not really Old Grumps, though there certainly have been times in recent history when they’ve acted more as keepers of the public morals than as a simple content rating service. As a dispassionate content rating service they actually provide a needed and useful service.
(3) Old Beatles reference. Look it up, if you don’t know already what it means. It’s really quite amusing, and quite a wonderful piece of insight into the mind behind what has become run-away capitalism.
(4) Yeah, a little harsh, this posting, but I just really dislike seeing such blatant abuse of the consumer. It’s appalling, to say the least. The very least.